Women By Activity Travel

Don’t let the classic flannel looks fool you—the Seawool Flannel packs a punch in the performance department. Built from Seawool fabric, a midweight brushed twill made from upcycled oyster shells and recycled plastic bottles, these flannels deliver many of the same benefits as our...

A classic button-up shirt upgraded with our signature comfort, the lightweight Sullivan’s Shirt is cut from a breezy woven fabric that combines the linen-like feel of hemp with the buttery softness of lyocell. Oh yeah, and it’s also got the perfect amount of stretch....

Level up your lounge game with the laidback and super comfy Waffle Long Sleeve Henley. Cropped at the perfect height to pair with any of our high-waisted bottoms, we built this henley from a luxe waffle knit that feels downright luxurious. You might put...

Meet the Folly Twill Chore Coat: a stylish workwear-inspired jacket you won’t have to work hard to break in. Cut from a super-soft cotton twill infused with two-way stretch, this everyday staple feels comfortably worn-in from the first wear. Reach for this jacket when...

We just invented a new kind of rain jacket. Meet our whisper-quiet, 100% waterproof Cloudshield technology. Our Cloudshield Jacket gives you full waterproof protection, without the noisy, trash-bag like feel of most rain jackets. The fully seam taped, waterproof 3-layer (3L) shell features a...

One of the most coveted styles around Free Fly HQ, the Gridback Fleece Jacket is an outerwear masterpiece—an innovative combo of classic fleece comfort and streamlined weather-resistance. Our product team worked their fabric sorcery and outfitted the interior with an indulgently soft, high-pile fleece...

Business in the front, party in the back. The Women’s Bamboo Shade Crossover Long Sleeve takes everything you loved about the original design, and adds a crossover back for a flowy, style-forward look and feel. Same indulgently soft and stretchy fabric. Same impressive UPF...

Light, airy, and packed with stretch, our Breeze Collection delivers performance-level comfort and casual, everyday style. Not sure if these Pull-On Breeze Shorts could be any easier. With a wide elastic waistband and a simple pull-on design, you’ll probably start calling them “your comfy...

Diving head first into a pile of clouds. That’s what this Lightweight Fleece Cropped Hoodie feels like. Unreasonably soft. Incredibly lightweight. The brushed fleece interior feels like a fluffy, cashmere blanket, while built-in stretch moves with you—packaged up in a sporty, semi-cropped fit. Pair...

Business in the front, party in the back. The Women’s Bamboo Shade Crossover Hoodie takes everything you loved about the original design, and adds a crossover back for a flowy, style-forward look and feel. Same indulgently soft and stretchy fabric. Same impressive UPF 50+...

Meet the fitted version of our Elevate Lightweight Hoodie. Same durability and lightning-fast dry times, now in a performance-oriented fit that stays out of the way during hot-weather adventures. Outfitted with drirelease® tech, HeiQ® Fresh odor control, unparalleled breathability, and a UPF 25+ rating,...

Crafted with our signature eye for softness and fit, the Folly Twill Short is built from a super-comfortable stretch cotton twill in a wide-hem silhouette. Pair 'em with our your favorite tee or the Bamboo Ribbed Tank for a casual, off-duty look.

“Holy smokes.” “Wow.” “Are you for real?” All common reactions to the wildly soft and barely there feel of our All Day fabric. With a flattering matte finish, the All Day Bra delivers smoothing coverage and a form-hugging (but never too tight) feel. Not...

An easygoing pant upgraded with our signature comfort, the lightweight Sullivan’s Pant is cut from a breezy woven fabric that combines the linen-like feel of hemp with the buttery softness of lyocell. Oh yeah, and it’s also got the perfect amount of stretch. With...

A classic button-up shirt upgraded with our signature comfort, the lightweight Sullivan’s Shirt is cut from a breezy woven fabric that combines the linen-like feel of hemp with the buttery softness of lyocell. Oh yeah, and it’s also got the perfect amount of stretch....

Clocking in at a featherweight 88 GSM (a number so low, it made this copywriter double-check two different product decks and triple-check with the product designer herself) the insanely lightweight Driftlight Short is purpose-built for the dog days of summer. You know those sweltering...

We made a bucket hat. And it rocks.

Keep your target top-of-mind with the Target Species Trucker Hat, which delivers classic trucker hat looks and performance thanks to a highly breathable mesh back and a structured, 6-panel design.

Built with a cotton twill 5-panel body and a corduroy bill (and button), this laidback hat is just the ticket for days spent cruising to and from the beach.

Fly fishing with grandpa’s rod. Scrambling up streams. Backflipping off the dock. Light on structure and heavy on comfort, the Throwback Americana Hat nods to those wild and free summer moments, channeling summers well-spent with family by the water. Just watch out for sketchy...