Featured New Arrivals Men

Our Flex fabric might be from the future. With a luxe, weighty drape, mind-blowing softness, and a laundry list of performance benefits like temperature regulation, UPF 50, and four-way stretch? Yeah, definitely from the future. Our Bamboo Flex Tee is a modern take on...

A prime example of the “less is more” principle, the Logo Performance Hat combines clean, no-fuss design with high-performance details. The 100% nylon construction dries quickly, while the perforated back panels help keep you cool when shade is hard to come by.

Wild comfort, handsome looks, sneaky performance: the Gallatin Overshirt delivers on all three fronts. Cut from a stretchy, midweight organic cotton blend, this super-soft jacquard knit overshirt is infused with bamboo charcoal for anti-odor and moisture-wicking performance. Anti-static abilities (also courtesy of the bamboo...

A prime example of the “less is more” principle, the Logo Performance Hat combines clean, no-fuss design with high-performance details. The 100% nylon construction dries quickly, while the perforated back panels help keep you cool when shade is hard to come by.

This substantial Bamboo Northcoast Fleece layer takes our bestselling Bamboo Lightweight Fleece and amps it up with a bit more structure and weight. The result? A heavyweight, buttery soft fleece hoodie designed for early morning strike missions and cold-weather pursuits. With all the classic...

We started with premium heavyweight cotton. Gave it a wash for a lived-in feel. Then cut it in a laidback, oversized fit. And that’s it—no designs, logos, or any of that jazz. Less is more, baby.

Wild comfort, handsome looks, sneaky performance: the Gallatin Overshirt delivers on all three fronts. Cut from a stretchy, midweight organic cotton blend, this super-soft jacquard knit overshirt is infused with bamboo charcoal for anti-odor and moisture-wicking performance. Anti-static abilities (also courtesy of the bamboo...

Waves at first light. Palms overhead. Salt in everything. Inspired by the slower pace of coastal living, the Salty Coast Hat is an everyday reminder that the best days usually start with a surf check.

Outfitted with an original design featuring some of the preferred waterways of the trout-obsessed, the Trout Bum Long Sleeve has the same soft, worn-in feel of your favorite old long sleeve… the one you probably should have retired last year. 

Keep your target top-of-mind with the Target Species Pocket Tee. With a small wordmark on the left chest pocket and a large original design on the back, this tee delivers the same impossibly soft, worn-in comfort of your favorite old t-shirt (that you probably...

Built from heavyweight cotton that’s been washed for a lived-in feel and cut in a laidback oversized fit, the Strange Birds Relaxed Tee dials the “whatever, man” factor up to 11. Perfect for pre- and post-surf hangs, striking up conversation at your local dive...

Built from heavyweight cotton that’s been washed for a lived-in feel and cut in a laidback oversized fit, this relaxed-fit tee is inspired by long days spent in pursuit of the silver king. The thrill of the catch… pulse racing, reel screaming… it's tarpon...

Keep your target top-of-mind with the Target Species Fleece Hoodie. With a small wordmark on the left chest pocket and a large original design on the back, this hoodie delivers the same impossibly soft, worn-in comfort of your favorite old fleece hoodie (that you...

Outfitted with a postcard-worthy scene featuring some prime shorebreak, the Vintage Surf Tee has the same soft, worn-in feel of your favorite old tee you picked up on that bucket-list trip. Wish you were here!

Featuring a back print of the age-old scene and a small wordmark at the left chest, the Retro Cast Tee has the same soft, worn-in feel of your favorite old tee (and none of the sweat stains).

Keep your target top-of-mind with the Target Species Pocket Tee. With a small wordmark on the left chest pocket and a large original design on the back, this tee delivers the same impossibly soft, worn-in comfort of your favorite old t-shirt (that you probably...

Built from heavyweight cotton that’s been washed for a lived-in feel and cut in a laidback oversized fit, the Outdoor Specialists Relaxed Tee features a retro illustration of a couple sailors jibing and vibing. If there’s a watercraft to be piloted, we’re in.

Built from heavyweight cotton that’s been washed for a lived-in feel and cut in a laidback oversized fit, the Outdoor Specialists Fleece Hoodie features a retro illustration of a couple sailors jibing and vibing. If there’s a watercraft to be piloted, we’re in.

Inspired by the most stubborn and skittish fish of the flats, the Rough Back Relaxed Tee is built from heavyweight cotton that’s been washed for a lived-in feel, and cut with an oversized fit.

Our fan-favorite, 3,500-five-star-reviews (and counting) Bamboo Lightweight Hoodie—now featuring some of our most-loved graphics. This ultra-lightweight layer is built for long days on the water, equipped with a crossover hood and thumbholes for ultimate all-day sun coverage, and features original designs that nod to...