Featured New Arrivals

Zero itch. Maximum softness. This classic beanie was made from a buttery soft viscose blend—giving you that signature Free Fly comfort and cozy, cloud-like warmth. Reach for it when you’re headed out for an early morning paddle or when the forecast takes a dip.

Inspired by old-school signage, the Retro Script Flat Brim Hat is outfitted with a structured 5-panel design, medium crown fit, and moisture-wicking sweatband to keep your vision crystal-clear when it matters most.

Our toddler trucker keeps their face protected from the sun while discovering the outdoors, and the easy snapback closure can grow with them through the years. Bonus points: when flipped upside down, it makes for the perfect place to stash cool rocks, shark teeth,...

The Summit Low Pro Trucker Hat’s unstructured, 6-panel design and low-profile crown are a welcome sight for trucker hat aficionados hunting for an alternative to the deeper fit of traditional truckers. The mesh back panels deliver reliable breathability, while the front is outfitted with...

Designed to stand up to years of sandcastle-building sessions, our toddler trucker keeps their face protected from the sun while discovering the outdoors, and the easy snapback closure can grow with them through the years. Mud splatters and dirty handprints blend right into the...

Designed to stand up to years of sandcastle-building sessions, our toddler trucker keeps their face protected from the sun while discovering the outdoors, and the easy snapback closure can grow with them through the years. Bonus points: when flipped upside down, it makes for...

We made a bucket hat. And it rocks.

Designed to stand up to years of sandcastle-building sessions, our tot-sized trucker keeps their face protected from the sun while discovering the outdoors, and the easy snapback closure can grow with them through the years. Bottomless virgin Piña Coladas (unfortunately) not included.

Built with a cotton twill 5-panel body and a corduroy bill (and button), this laidback hat is just the ticket for days spent cruising to and from the beach.

Outfitted with a structured 5-panel design with a medium crown fit and a highly breathable mesh back, this is the perfect hat for all-day play. Bonus points for matching mom and/or dad’s Brand Flag Trucker Hat.

Keep your target top-of-mind with the Target Species Trucker Hat, which delivers classic trucker hat looks and performance thanks to a highly breathable mesh back and a structured, 6-panel design.

We made a bucket hat. And it rocks.

Keep your target top-of-mind with the Target Species Trucker Hat, which delivers classic trucker hat looks and performance thanks to a highly breathable mesh back and a structured, 6-panel design.

A prime example of the “less is more” principle, the Standard Patch Performance Hat combines clean, no-fuss design with high-performance details. The 100% nylon construction dries quickly, while the perforated back panels help keep you cool when shade is hard to come by.

Inspired by tarpon action, the Blue Edge Trucker Hat has a structured 5-panel design with a medium crown fit, plus a highly breathable mesh back that’s perfect for warm-weather wear. It’s the kind of hat that looks just right tossed on the dash of...

Built with a cotton twill 5-panel body and a corduroy bill (and button), this laidback hat is just the ticket for days spent cruising to and from the beach.

Gear and goods purpose-built for wild adventures—that’s what we’re all about. Outfitted with an unstructured 5-panel design and a medium crown fit, this easygoing hat pairs well with good gear and good times.

Fly fishing with grandpa’s rod. Scrambling up streams. Backflipping off the dock. Light on structure and heavy on comfort, the Throwback Americana Hat nods to those wild and free summer moments, channeling summers well-spent with family by the water. Just watch out for sketchy...

Fly fishing with grandpa’s rod. Scrambling up streams. Backflipping off the dock. Light on structure and heavy on comfort, the Throwback Americana Hat nods to those wild and free summer moments, channeling summers well-spent with family by the water. Just watch out for sketchy...

Gear and goods purpose-built for wild adventures—that’s what we’re all about. Outfitted with an unstructured 5-panel design and a medium crown fit, this easygoing hat pairs well with good gear and good times.